Nike was not doing so well early in 1984. Excitement was draining from the brand because people were becoming disinterested and bored with them. They definitely needed something big to happen so that they could reconstruct the company and attempt to move forward. At the same time, Michael Jordan had just entered the league and had several other product endorsements. Nike wanted a piece of him. However, Michael had faithful ties to both Adidas and Converse from his college days. Luckily for Nike, converse had both Magic Johnson and Larry Bird signed to contracts. They had little interest in spending more money. Adidas was having other problems at the time and in turn was not interested either. Michael did not see what Nike had to offer him early on, but his agent David Falk talked him into going to a meeting where they would discuss Jordan basketball shorts and shoes.
In this period of time there were not too many companies willing to bet a huge amount of their budget on an athlete. The market for that type of strategy was yet developed. Because little resulted from past experiments, most were not willing to take the risk.
However, Nike saw something really extraordinary in Michael. They were willing to bet everything they had on him. They fell in love with his personality, heart, and charisma. They just knew he was going to be a star and they wanted to be part of the process. After much persuasion and a special video presentation, Michael finally agreed to make the deal with Nike.
A five year deal was signed with Nike that was valued at $2.5M and included fringe benefits and royalties. Peter Moore created the first Jordan brand logo and it was a design of a basketball with wings. The first shoes were released soon after. However, they caused a lot of controversy. Soon they were forbidden from the NBA because of the color contrast, but Michael wore them continuously.
Convincing Michael to say yes was the toughest task of the whole thing. They lost two designers after some success because they wanted to start their own business. This was probably the best thing that happened for the business. Tinker Hatfield almost single handedly revolutionized the whole design process once he came on board and is owed a lot of credit for the success of the line.
In 1987, the logo was changed to the familiar Jumpman logo that we all recognize today. This logo is now on everything that comes from the line including, shorts, t-shirts, sweats, accessories, and everything else. Jordan became separate from Nike in 1997 and the famous Nike Swoosh is no longer included on the apparel.
The quality of clothes that they make is very high. Their line of shorts includes the Baseline, Fadeaway, Warm Up, Warm Up Performance, and Remix. Of course their cloths can be pretty expensive, but they are worth it.
People from all around the world and of all walks of life enjoy these cloths. A big part of the success is that Jordan's ideas and life was incorporated into it. This is a brand that is going to be around for a long time.
Beijing (CNN) -- With less than half an hour to spare, Chen Zhu calmly emerged from the subway station connected to the massive Beijing West Railway Station with a small, wheeled bag.
Upon retrieving her ticket from a kiosk, Chen breezed through the security checkpoint before scanning her ticket to open an automated gate leading to the platform. Five minutes after boarding, she was reading a book as her bullet train pulled out of the station precisely on time.
For this young journalist who frequently travels for work, these steps have become part of an increasingly appealing routine amid worsening air traffic congestion at major airports across China.
"Flights out of Beijing are always delayed," Chen said. "Door to door, high-speed trains are often faster than flying for me. Fine dining on the move Europe's high speed rail future Gallery: China\'s need for speed Gallery: China's need for speed
"I usually get to the station last minute and board the train right before departure. The service is just so punctual."
China's fast-expanding high-speed rail network is now the world's busiest with daily ridership exceeding 1.3 million.
On morning of Chen's journey, train G511 raced through the countryside at 300 kmph (186 mph) from Beijing to the central city of Wuhan in just five hours -- less than half the time of the regular rail route.
The new link between Beijing and Wuhan opened last December and added to what has become the world's longest high-speed rail line, running almost 2,300 kilometers (1,429 miles) from the Chinese capital to the southern metropolis of Guangzhou.
Read more: What female business travelers want in hotels
Although Chen still prefers to fly on longer routes, she says on business trips shorter than six hours, the choice of train over plane is now a no-brainer.
"I work or read on the train," she said, highlighting the benefit of uninterrupted mobile phone reception. "It's great that everyone has access to a power outlet."
At $85, her second-class seat costs less than half of a full-fare economy-class plane ticket on this major business route.
Now the world's second-largest economy, and flush with cash, China has been busy purchasing foreign rail technologies and building high-speed lines.
The Chinese government, which owns and operates all domestic rail companies, launched the country's first high-speed service in 2007 and now boasts 9,300 kilometers (5,778 miles) of high-speed routes nationwide, turning a nonexistent network into the world's longest in a few short years. In less than a decade, we constructed more high-speed rail lines than what it took Japan and Europe 40 years to build Zhao Jian, Beijing Jiaotong University
"In less than a decade, we constructed more high-speed rail lines than what it took Japan and Europe 40 years to build," said Zhao Jian, an economics professor at Beijing Jiaotong University and one of the country's leading experts on rail transportation.
"We've had such amazing growth because land expropriation is cheap and so is labor," he explained. "You also have the economy of scale -- other countries usually build a few hundred kilometers of tracks, but in China we're talking about thousands of kilometers."
Read more: Want an office with room service?
Although Zhao is often cited as a skeptical voice in the development of high-speed rail in China, even he is impressed after taking a few rides.
"I've taken high-speed trains in Japan, Germany, France, South Korea and Taiwan," he said. "Ours offer the smoothest and fastest ride in the world."
The massive investments and rapid construction, however, have raised public concerns over the new service's safety record and commercial viability, amid state media reports of empty trains traveling between inconvenient new stations in less-developed provinces.
Already, rail officials have slowed down some bullet trains -- originally planned to run as fast as 380 kmph (236 mph) -- to make the service safer and cheaper.
"Raising the speed to 350kmph (217 mph) or 380 kmph (236 mph) would lower built-in safety redundancies, and greatly increase wear-and-tear and operating costs," Zhao said. "It's not the faster, the better."
During most of her journey, Chen's train was only half full, but that hasn't dampened her enthusiasm for her favorite mode of transportation.
"I think in parts of the country, taking high-speed trains will be like taking buses in the future," she said.
The Chinese government is reportedly spending some $300 billion to make that vision a reality, moving full steam ahead on its plan to build a 25,000-kilometer (15,534 mile) high-speed rail network by 2020.
Comparable to the size of Maryland, Canaima National Park is located on the border shared by Venezuela, Brazil, and Guyana. Unique plateaus called tepuis and the world's tallest waterfall (Angel Falls) reside in this Venezuelan World Heritage Site, home of 6,000 Pemon indigenous people.
Recently, a group of Austrian town Danube metal flood wall photo popular network, this group of photos shot from the Danube floods in northern Austria a small town called Grein, because the first two weeks of continuous rains caused rivers to an emergency, just before the water level rise makeshift side of the river flood boards.